Five US brands feature in the top Bank of America (down 7% to US$33 billion), Citi (down 3%to US$32 billion), Wells Fargo (down 22% to US$32 billion). The statistic shows the most valuable banking brands globally as of February The Industrial and Commercial Bank of China was ranked. #5 American Express. Like Truist, the name had its initial detractors. Bank brands success is also mirrored at the national level. Like other banks it has also suffered from negative public perception, trying to shake its image by focusing on both customers and employees. Few sectors have been as detrimentally affected by the COVID pandemic as the banking industry, reflected in the overall brand value decline this year. This merger is testament to the power of rebranding and a revised strategy, demonstrating that brands can be reinvigorated even in the face bank brands a global crisis. This also reflects the general improvement in the retail banking sector over the past year. Not long after the name change took effect, Amegy was sold to Bank brands Bancorp.